/ / / / Covid Schmovid 19 Ways to Make Your Small Business Boom

Covid Schmovid 19 Ways to Make Your Small Business Boom


Covid Schmovid is every small business owner’s guide to turning gloom into boom in 2020. Written from one small business owner to another it features 19 practical ideas you can use right away, and six inspiring business stories.

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Ever wish Covid-19 came with an instruction manual for business owners? It does!

Covid Schmovid – 19 Ways to Make Your Small Business Boom, is every small business owner’s guide to turning gloom into boom in 2020. 



“Packed with actionable insights for Kiwi businesses owners to be seen and sell to Kiwis and the world.”

— Ryan Jennings, Chief Executive, Buy New Zealand Made


“Practical tips on how to embrace and thrive in the ‘new normal’ from one small business owner to another.”

— Lindsay Zwart, Enterprise Director, Vodafone New Zealand


Covid Schmovid is more than just a manual for businesses facing the pain and disruption of Covid-19 and its economic aftermath. It’s a grab-bag of advice, inspiration, thought starters and practical tips for anyone wanting to grow or start a sustainable, customer-focussed business in a world no one could have predicted.


As well as “19 ways to make your small business boom,” it features raw, inspiring and honest real-world business stories from the founders and leaders of New Zealand businesses across categories including food delivery (FED), tourism (Jucy), events (Doc Edge), homewares (Ironclad Pan Co) and fashion (Ingrid Starnes and Hills Hats).


About the author



Vaughn Davis owns Auckland advertising agency, The Goat Farm. A 20-year ad industry veteran, Vaughn’s career spans categories including banking, retail, home appliances, fast food, wine and spirits, professional services and more.


As a writer, Vaughn’s columns and features have appeared in the New Zealand Herald, Stuff, The Sunday Star-Times, The National Business Review and Idealog Magazine.


Before the whole ad thing, Vaughn was, of course, a pilot in the Royal New Zealand Air Force where he once landed a quite big aeroplane on a sheet of floating ice.


Covid Schmovid is his second book. His first, Tweet This Book, is available via Amazon Kindle. His next book, Ideas for Sale – a retail taxonomy, will be published in late 2020.

Proudly 100% New Zealand made

Covid Schmovid was written (during Lockdown 1, finished in Lockdown 2: The Sequel) in Auckland, with layout and cover design by designers in Auckland and Wellington. The book was printed in West Auckland and our distributors are a New Zealand owned company on the North Shore. Buying this book supports more small businesses than just yours!

Bonus idea:

You can support even more New Zealand owned businesses by buying your copy of Covid Schmovid from your local book shop. Tell them I sent you! And if you want the ideas but don’t have $24.99, ask your local library to order it in from Bookreps Nz.


Additional information

Weight 0.2 kg
Dimensions 21 × 15 × 2 cm


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