Chooice is a shop window for New Zealand’s biggest online community of Kiwi creators, from small businesses to hobbyists and side hustlers.

Our ambitions are big but we’re a small business too, and proudly New Zealand owned and operated.

With over 550,000 members in our Facebook Group, over 1.5 million website visits in the last 12 months, and over 10,000 people subscribed to our emails, Chooice is a strong and supportive community with a loyal following.

Why shop at Chooice?

We connect buyers with products sparked from the imagination of creative Kiwis following their passions, made with aroha here in New Zealand. By shopping at Chooice, you put cash into the pockets of local sellers and generate fist pumps across Aotearoa. Chooice is the perfect place to find a distinctive gift with a Kiwi flavour. We have hand-poured candles from Hawera, watercolours from Waiheke and native bird cushions from Nelson.

We know you’ll find something to love in our treasure trove of clever creations, kitch Kiwiana, vintage, upcycled, eco-friendly and organic products. So, hit our shops…rock some possum socks, jangle a pair of jet plane earrings and bag your very own Dr Ashley Bromfield bathrobe.

Choose from one of:

Artists & Small Businesses​
Awesome Gifts & Products​